A well-rounded designer with experience in a wide range of projects. I am passionate about creating meaningful experiences for users. Skilled at delivering creative solutions as well as technical documents. I am currently working as an Enterprise UX Designer at Fisher Investment.
During the pandemic, people are forced to turn to destinations that are a car-ride away. However, the current tools available in the market for trip planning are missing this opportunity. In this case study, we take a look at how one might innovate for this new trend and adapt to the new norm of the pandemic.
A case study to review how to transform the business model from freemium to paid premium, and to examine the logical points to convert free user.
This project is done by a modified Google Design sprint, with daily tasks from defining the problem, sketching solutions, making decisions, producing high-fidelity and conducting usability testing. It is a very quick pace process and aimed to test out whether the minimum viable product could solve the problems.
The mean sea level is projected to rise by 5 feet by the end of the century. The communities that live by the waterfront are the most vulnerable groups. This case study is to examine the possibility to turn the fragile edge into an adaptive frontage and improve the living qualities of the underserved.
